Melini

Melini is a premium beauty e-commerce brand offering a curated selection of high-quality skincare, haircare, and wellness products. It became one of Hungary’s standout success stories, growing almost entirely through organic traffic, strong SEO foundations, and a clean, conversion-driven shopping experience. We are now developing the brand’s first international version to bring its curated product philosophy to a wider European audience.

As the platform architecture and operational systems continue to expand, Melini will become licensable from 2026, allowing partners to adopt the proven e-commerce framework, growth strategy, and ready-to-scale technology behind the brand’s success.